Hungarian electronics industry is growing: FUJI EUROPE CORPORATION strengthens local activities
New managing director of the Hungarian branch, Increase of the team and expansion of the market presence
Kelsterbach, 15. February 2023 – The Hungarian electronics industry has grown strongly in recent years and continues to develop positively. This is due, among other things, to an investment boom in electromobility. It is the declared aim of the government to establish Hungary as one of the most important locations for battery production in Europe. This development is also underlined by the placement specialist FUJI EUROPE CORPORATION GmbH (www.fuji-euro.de). The company is expanding its activities in Hungary and neighboring countries – also in terms of human resources. The new managing director of the Hungarian branch is Adam Salusinszky.
“There are currently numerous projects and efforts on the part of leading global companies to expand manufacturing capacity in the electronics industry in Hungary. We see a very high dynamic in battery cell production. Several groups are settling in Hungary for this purpose. Parallel to this, the demand for printed circuit boards is increasing – the PCBA segment is recording a 22 percent increase compared to the year 2021,” explains Adam Salusinszky, new Managing Director Hungarian Branch Office of FUJI EUROPE CORPORATION GmbH.
Adam Salusinszky joined FUJI’s Hungarian branch in 2014 and took over as Managing Director at the beginning of 2023. Previously, this position was held by Tibor Asztalos, who has now retired after 17 years in this position.
“Printed circuit boards are needed for many components of the automotive industry – from batteries to parking heaters. We can also feel the strong growth in this area in our order volume and ongoing project figures. But other sectors of industry in Hungary are also increasingly relying on the development of electronics manufacturing and placement, including electronic manufacturing services. The localization of production in Hungary is progressing,” says Adam Salusinszky and continues, “Especially now, automation is in demand. FUJI with its automated solutions for SMD or THT placement can be the answer to the manpower shortage in many places.”
Expansion of sales activities also in Slovenia and Croatia
Today, a total of 3,800 placement machines are installed in the business territory of the Hungarian subsidiary. FUJI EUROPE CORPORATION covers all areas of modern production in Europe: from highly flexible placement systems in high-mix to complete placement lines in high-volume.
One of FUJI’s main goals in Hungary is to offer customers short distances and response times as well as high quality in service and support. For sales support, Ferenc Fiausch moved from FUJI EUROPE CORPORATION headquarters in Kelsterbach to the Hungarian branch in mid-2022, where he holds the position of Regional Account Manager.
“With the latest SMD pick-and-place machine NXTR, we plan to expand our sales activities in Hungary, Slovenia and Croatia. We are also focusing on training, as the Budapest office is FUJI’s second training center in Europe,” says Ferenc Fiausch.
Sarolta Horvath, Manager Assistant, has joined the company as of October 2022, taking over responsibilities of Eva Asztalos, who retired at the end of the year.