Hungarian electronics industry is growing: FUJI EUROPE CORPORATION strengthens local activities

Adam Salusinszky, Managing Director Hu. Branch Office
Ferenc Fiausch, Regional Account Manager

New managing director of the Hungarian branch, Increase of the team and expansion of the market presence

Kelsterbach, 15. February 2023 – The Hungarian electronics industry has grown strongly in recent years and continues to develop positively. This is due, among other things, to an investment boom in electromobility. It is the declared aim of the government to establish Hungary as one of the most important locations for battery production in Europe. This development is also underlined by the placement specialist FUJI EUROPE CORPORATION GmbH (www.fuji-euro.de). The company is expanding its activities in Hungary and neighboring countries – also in terms of human resources. The new managing director of the Hungarian branch is Adam Salusinszky.

“There are currently numerous projects and efforts on the part of leading global companies to expand manufacturing capacity in the electronics industry in Hungary. We see a very high dynamic in battery cell production. Several groups are settling in Hungary for this purpose. Parallel to this, the demand for printed circuit boards is increasing – the PCBA segment is recording a 22 percent increase compared to the year 2021,” explains Adam Salusinszky, new Managing Director Hungarian Branch Office of FUJI EUROPE CORPORATION GmbH.

Adam Salusinszky joined FUJI’s Hungarian branch in 2014 and took over as Managing Director at the beginning of 2023. Previously, this position was held by Tibor Asztalos, who has now retired after 17 years in this position.

“Printed circuit boards are needed for many components of the automotive industry – from batteries to parking heaters. We can also feel the strong growth in this area in our order volume and ongoing project figures. But other sectors of industry in Hungary are also increasingly relying on the development of electronics manufacturing and placement, including electronic manufacturing services. The localization of production in Hungary is progressing,” says Adam Salusinszky and continues, “Especially now, automation is in demand. FUJI with its automated solutions for SMD or THT placement can be the answer to the manpower shortage in many places.”

Expansion of sales activities also in Slovenia and Croatia

Today, a total of 3,800 placement machines are installed in the business territory of the Hungarian subsidiary. FUJI EUROPE CORPORATION covers all areas of modern production in Europe: from highly flexible placement systems in high-mix to complete placement lines in high-volume.

One of FUJI’s main goals in Hungary is to offer customers short distances and response times as well as high quality in service and support. For sales support, Ferenc Fiausch moved from FUJI EUROPE CORPORATION headquarters in Kelsterbach to the Hungarian branch in mid-2022, where he holds the position of Regional Account Manager.

“With the latest SMD pick-and-place machine NXTR, we plan to expand our sales activities in Hungary, Slovenia and Croatia. We are also focusing on training, as the Budapest office is FUJI’s second training center in Europe,” says Ferenc Fiausch.

Sarolta Horvath, Manager Assistant, has joined the company as of October 2022, taking over responsibilities of Eva Asztalos, who retired at the end of the year.

GEMAC equipped production in Chemnitz with complete line concept from FUJI

Electronic manufacturing and development company plans to further expand EMS business and strengthen market position

Kelsterbach, February 6th, 2023 – GEMAC Chemnitz GmbH (www.gemac-chemnitz.de) is specialized in sensor and measuring technology. The company manufactures its own products and provides selected customers with manufacturing services. In order to strengthen its market position, to technologically secure the targeted growth and to meet the increasing requirements of the growing miniaturization of electronic components, GEMAC is now relying on a complete line concept from FUJI EUROPE CORPORATION GmbH (www.fuji-euro.de). Among other things, six NXTIII placement machines were installed on the new production line. The total investment volume for these solutions is around 1.5 million euros. The goals are higher productivity and flexible high-mix production.

GEMAC Chemnitz GmbH has more than two decades of experience in the PCB equipment industry, specialized in small to medium-sized series. In the service sector, the company manufactures individual products from equipped PCBs to electronic components and complex devices according to customer requirements.

Tilo Rothkirch, Managing Director at GEMAC Chemnitz GmbH, explains: “We want to further expand our portfolio and continue to grow in the coming years. Since the demands on electronics manufacturing are constantly increasing, we can only generate the targeted development in this area with very powerful placement solutions. The pick-and-place machines we had been using up to now had neither the performance we wanted nor the flexibility we needed. They were more of a brake than an accelerator. We therefore decided to install a new production line at the beginning of the year.”

The overall line concept was developed by FUJI EUROPE CORPORATION GmbH. It includes six scalable NXTIII placement machines from FUJI as well as an oven from SMT Wertheim, handling modules from ASYS, a printer from EKRA and measuring & testing technology from GÖPEL electronic.

Flexibility and possibilities for development made the difference

FUJI EUROPE CORPORATION covers all areas of modern production in Europe: from highly flexible placement systems in high-mix to complete placement lines in high-volume.

The NXTIII placement machine is the core of the new production line at GEMAC. The modular and scalable solution is particularly suitable for the placement of multifunctional and high-performance electronics with, for example, high placement density of tiny components and much more. NXT III is designed for high productivity, placement quality, ease of use and speed.

Individualization, versatility and speed determine electronics production today. GEMAC expects the new placement machines and the other components of the line solution to make the company fit for the future.

Tilo Rothkirch says: “We expect increased throughput, with very high quality and flexibility at the same time. In addition, scalability and a high degree of automation mean that we can always adapt quickly to changing requirements. In particular, this also helps us to put into practice lessons learned from 2.5 years of global procurement crisis. This not only keeps us competitive, but ideally also gives us a competitive edge. The resource-saving properties of the new production line also support our efforts to achieve sustainability, which made it possible to obtain appropriate funding from the Free State of Saxony.”