Productware Modernizes SMT Production with FUJI Systems and Doubles Order Volume
EMS Provider Replaces Outdated Placement Equipment with FUJI NXTIII and AIMEXIII Lines
Kelsterbach, November 4th, 2025 – For Productware GmbH, a system supplier and provider of electronic manufacturing services (EMS), outdated placement equipment had become a bottleneck in production. To address this challenge, the company decided to comprehensively modernize its machinery. By introducing several FUJI placement lines – including NXTIII and AIMEXIII models – Productware has brought its SMT production up to the latest technological standards. The result: a significant increase in production capacity, placement accuracy, and manufacturing flexibility – and a doubling of its order volume.
Founded in 1988, Productware GmbH manufactures electronic assemblies and box-build solutions for customers across various industries. “Our goal is to deliver EMS projects more reliably and flexibly than the major players in the market. To achieve that, we need cutting-edge production technology,” explains Hasim Tolga Atlioglu, Production Planner at Productware. “However, our existing placement systems had reached the end of their lifecycle. Spare parts were no longer available, service and support had been discontinued, and precision levels were no longer sufficient to meet the growing demands of modern electronics manufacturing.”
Step-by-Step Modernization with FUJI Technology
Step-by-Step Modernization with FUJI Technology
To ensure sustainable growth, new placement solutions were required – and Productware chose to partner with FUJI EUROPE CORPORATION GmbH. Implementation took place in several stages: in 2015, the company installed its first NXTIII line with six M6 modules. In 2019, the line was expanded by two additional M6 modules to further increase capacity and product diversity.
“Since we started using the FUJI NXTIII, our operations have become significantly faster and more efficient,” reports Atlioglu. “Since its installation, we’ve nearly quadrupled our production volume. Annual output has increased to around 370,000 assembled boards – a huge leap from the previous limit of 99,000 per year.”
A major milestone followed in 2022 with the installation of two AIMEXIII placement systems. The combination of NXTIII and AIMEXIII now provides Productware with a production environment that is both high-performance and highly adaptable. While the AIMEXIII’s modular design makes it ideal for high-mix manufacturing with frequent product changes, the NXTIII excels in high-volume production with large batch sizes.
Significantly Higher Precision and CPH
The new FUJI lines have enabled Productware to improve key production metrics across the board: placement accuracy has increased substantially, throughput (CPH) has risen dramatically, and setup times have been significantly reduced.
“Thanks to state-of-the-art DX heads and advanced program generation, we’re now able to assemble a wide variety of PCB types quickly, precisely, and efficiently,” says Atlioglu.
Agility has also improved: Productware can now offer customers flexible manufacturing even for small batch sizes – without compromising on quality or speed. This gives the EMS provider a clear competitive advantage in an increasingly dynamic market environment.Outlook
For Productware, this investment represents both a major milestone and a foundation for future growth. “We don’t see modernization as an endpoint, but as the basis for what comes next,” emphasizes Atlioglu. The company already has further expansion plans in sight for 2026.
